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Madurai Malli : Geographical Indications (GI) Certified

Madurai Malli : Geographical Indications (GI) Certified
Source : PIB

General Awareness

What is discuss under Madurai Malli : Geographical Indications (GI) Certified ?

  1. What is the economical advantage ?
  2. Madurai Malli
  3. What is Geographical Indication or GI ?

Why in News ?

Indians living abroad get supplies of fresh flowers to deities at home and temples consignments of Geographical Indications (GI) certified Madurai malli and other traditional flowers such as button rose, lily, chamanthi and marigold were exported to USA and Dubai from Tamil Nadu.

  • The flowers for the consignments were sourced from Nilakottai, Dindigul and Sathyamangalam in Tamil Nadu.
Key Facts

  • During 2020-2021 fresh cut flowers jasmine flowers and bouquets (comprising of jasmine and other traditional
    Source : PIB

    flowers) valued at Rs 66.28 crores were exported to countries like USA,UAE, Singapore, etc.

  • Out of which value of Rs.11.84 crores were exported from Tamil Nadu region through major airports of Chennai,Coimbatore and Madurai.
  • What is the economical advantage ?
    • The initiative generated employment to about 130 women workers and about 30 skilled workers.
    • Direct contacts with the farmers to cultivate quality flowers were undertaken by the exporters.
    • Indian community in Dubai and USA would be able to offer fresh flowers. 
  • Madurai Malli
    • Jasmine (Jasminum Officinale) is one of the most popular flowers found across the world.
    • The scent of Jasmine is synonymous with the splendor ofMadurai’s Meenakshi temple.
    • Madurai has emerged as a major market for the malligai grown inits neighbourhood.
    • Now it has has evolved into the ‘jasmine capital’ of India.
    • Weaving and selling sweet-scented jasmine marks a life of tremendous work.
    • References to the flower is mentioned in the Sangam literature.

What is Geographical Indication or GI ?


  • Sign used on products that have a specific geographical origin.
  • Possess qualities or a reputation that are due to that origin.
  • Geographical Indications are part of the intellectual property rights that comes under the Paris Convention for the Protection of Industrial Property.
  • It comes under Geographical Indications of Goods (Registration and Protection) Act of 1999.
    • Registration of GIs began in the financial year 2004-05 after the Geographical Indications of Goods (Registration & Protection) Act, 1999 came into effect from September 2003.
  • Geographical indications are typically used for
    • Agricultural products
    • Foodstuffs
    • Wine and spirit drinks
    • Handicrafts
    • Industrial products.
  • Geographical Indications Registry has a total of 361 GIs registered in India as of September 2019.
    • So far 65 Handloom products and 6 product logos are registered under GI Act.
    • Karnataka has the highest number of GI-tagged products.
    • Darjeeling tea became the first GI tagged product in India, in 2004–2005.

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