United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

• It is the leading international organization in the field of tourism
• It promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
• It serves as a global forum for tourism policy issues and a practical source of tourism knowledge.
• It encourages the implementation of the Global Code of Ethics for Tourism to maximize the contribution of tourism to socio-economic development, while minimizing its possible negative impacts.