Indian Mango Promotion Programme
Source : PIB
GS II : Food processing and related industries in India- scope and significance, location, upstream and downstream requirements, supply chain management
Why in News ?
A week-long Indian mango promotion programme began in Bahrain where 16 varieties of the fruit including three Geographical Indications (GI) certified Khirsapati & Lakshmanbhog (West Bengal), Zardalu (Bihar) are being displayed.
Key Facts
- The mangoes were sourced from farmers in Bengal and Bihar by APEDA registered exporter.
- APEDA has been initiating measures to boost mango exports from the non-traditional regions and states.
- APEDA has been conducting virtual buyer-seller meets and festival to promote mango exports.
- It recently organised mango festival in Berlin, Germany.
Mango Export in India
- APEDA has been conducting virtual buyer-seller meets and festival to promote mango exports.
- It recently organised mango festival in Berlin, Germany
- In a bid to increase mangoes exports to South Korea, APEDA in collaboration with Indian embassy, Seoul and Indian Chamber of Commerce in Korea, last month organised a Virtual Buyer Seller Meet.
- Mangoes are processed by the APEDA registered packhouse facilities and then exported to various regions and countries including the Middle East, European Union, USA, Japan and South Korea.
Mango Production in India
- Mango in India is also referred to as ‘king of fruits’ and referred to as Kalpavriksha (wish granting tree) in ancient scriptures.
Image by Dean Moriarty from Pixabay - While most of the states in India have mango plantations, Uttar Pradesh, Bihar, Andhra Pradesh, Telangana, Karnataka have a major share in total production of the fruit.
- Alphonso, Kesar, Totapuri and Banganpalli are leading export varieties from India.
- Mango exports primarily take place in three forms: fresh mango, mango pulp, and mango slice.
Agricultural and Processed Food Products Export Development Authority (APEDA)
- APEDA promotes exports of agricultural & processed food products.
- It providing assistance to the exporters under various components of its scheme such as Infrastructure Development, Quality Development and Market Development.
- In addition APEDA also conducts international Buyer Seller Meets (BSM), Virtual trade fairs with importing countries to promote agricultural & processed food products.
Geographical Indication or GI
- Sign used on products that have a specific geographical origin.
- Possess qualities or a reputation that are due to that origin.
- It provides legal protection to Indian Geographical Indications thus preventing unauthorized use of the registered GIs by others.
- Geographical Indications are part of the intellectual property rights that comes under the Paris Convention for the Protection of Industrial Property.
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