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World Tourism Day
Source: Economic Times

For Prelims

What is discussed under World Tourism Day?

  1. World Tourism Day 2022: Theme
  2. National Tourism Policy
  3. Focus area
  4. Upcoming projects

Why in News?
  • Since 1970, September 27 has been designated as World Tourism Day.
  • This day is observed yearly to encourage tourism across the world.
History

  • The United Nations World Tourism Organization (UNWTO) was established on this day (September 27) in 1970, which coincided with the decision to celebrate World Tourism Day.
  • In 1997, a host nation was chosen, and business representatives were urged to attend.
  • It was agreed upon at a conference in Istanbul, Turkey.
  • At each yearly conference, a theme was chosen.
  • The goal was to raise awareness and enhance tourism on a global scale.

Objective

  • Today, its purpose is to shed attention on the importance of tourism and how it generates life-changing possibilities for those who benefit from it.
  • An entire industry is engaged, developing social ideals, cultural habits, political ethics, and economic progress all at the same time.
World Tourism Day Theme 2022

  • The theme of World Tourism Day Theme 2022 is ‘rethink tourism’.
  • World Tourism Day this year is being hosted by Bali, Indonesia.
New National Tourism Policy

  • To mark World Tourism Day, the country intends to announce a detailed National Tourism Policy by the end of December.

    World Tourism Day
    Image by 💙♡🌼♡💙 Julita 💙♡🌼♡💙 from Pixabay
  • The government is seeking feedback from global travel operators with the goal of focusing on future-ready tourism.
  • The government intends to promote health and spiritual tourism, with a specific emphasis on infrastructure, under the planned National Tourism Policy.
  • New places are given extra attention under this policy.
  • The tourism ministry has approved a budget of Rs 7000 crores for the development of tourism infrastructure across the nation.
  • Under the Swadesh Darshan Scheme, 76 projects in 30 states and union territories have been sanctioned for the construction of tourism infrastructure across diverse themes.
  • Air connections will also be improved as the government plans to increase the number of airports from 140 to 220 by 2025.
The PRASHAD Scheme

  • The PRASHAD Scheme, which has sanctioned 39 projects in 24 states, aims to improve tourism amenities surrounding spiritual destinations.
  • The development of infrastructure at these tourist, pilgrimage, and heritage destinations/cities focuses on:
    • Cleanliness, security, universal accessibility, service delivery, skill development, and local community livelihood.
Upcoming Projects by the Government

  • The tourism ministry also recently introduced the Swadesh Darshan Scheme 2.0, with the goal of developing sustainable and responsible destinations through a tourist-centric strategy.
  • In addition, the government has proposed a Rs 4.5 lakh crore programme for Micro, Small, and Medium Enterprises (MSME) sector.
  • The government will launch the Ram temple circuit, the Buddhist circuit, the Himalayan circuit, and the BR Ambedkar tourist circuit to encourage domestic and international tourism.
  • Special trains would transport tourists to notable temples, historical sites, and religious sites. 

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