Purple Revolution
Source : PIB
GS III : Issues related to direct and indirect farm subsidies and minimum support prices; Public Distribution System- objectives, functioning, limitations, revamping; issues of buffer stocks and food security; Technology missions; economics of animal-rearing
What is discussed under Purple Revolution?
- About Purple Revolution
Why in News ?
The ‘Purple Revolution’ from Jammu and Kashmir offers attractive start-up avenues, said Union Minister of state for Science and Technology.
About Purple Revolution
- By switching from imported aromatics to domestic ones, it hopes to support the locally grown aromatic crop-based agroeconomy.
Photo by Annie Spratt on Unsplash - The Union Ministry of Science and Technology initiated the Purple Revolution or Lavender Revolution in 2016 through the Aroma Mission of the CSIR.
- Producers were offered free lavender seedlings as part of the goal for the first time.
- Lavender oil is the primary commodity, which costs a minimum of Rs. 10,000 per litre.
- The hydrosol produced following flower distillation is used to manufacture soaps and room fresheners.
Need for the revolution
- It would improve
- Start-Up India initiative
- Support the region’s entrepreneurial culture
- Give prospective farmers and agri-entrepreneurs a means of subsistence.
- It supports the goal of the government to double agricultural earnings by 2022.
- To meet the global development goals, we need food systems that are healthy, sustainable, and inclusive.
Aroma Mission
- By making focused improvements in agriculture, reprocessing, and product development, it aims to bring about a revolutionary transformation in the smell industry, thereby boosting the sector’s growth and rural employment.
- In order to create the essential oils that are in high demand in the fragrance industry, the mission will support the growth of aromatic crops.
- Mission Phase I
- In 46 Aspirational regions around the country, 6000 hectares of land were planted thanks to CSIR assistance.
- Additionally, nearly 44,000 employees received the necessary training, instruction, and skills.
- Mission Phase II
- It is anticipated that it will benefit more than 75,000 agricultural households nationwide.
- Besides employ over 45,000 skilled human resources.
Previous Year Questions
- Assess the role of National Horticulture Mission (NHM) in boosting the production, productivity and income of horticulture farms. How far has it succeeded in increasing the income of farmers? (2018)
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