Mission LiFE and Three Phases : An India-led global mass movement to nudge individual and community action to protect and preserve the environment.

Mission LiFE and Three Phases

Each phase requires a fundamental shift in our approach towards sustainability. 

1. Change in Demand (Phase I):
   • Nudging individuals across the world to practice simple yet effective environment-friendly actions in their daily lives
2. Change in Supply (Phase II):
   • Changes in large-scale individual demand are expected to gradually nudge industries and markets to respond and tailor supply and procurement as per the revised demands.
3. Change in Policy (Phase III):
   • By influencing the demand and supply dynamics of India and the world, the long-term vision of Mission LiFE is to trigger shifts in large-scale industrial and government policies that can support both sustainable consumption and production

What are the themes?

1. Save Energy
2. Save Water
3. Say No to Single Use Plastic
4. Adopt Sustainable Food Systems
5. Adopt Healthy Life Style
6. Reduce E-Waste
7. Reduce Waste

This focus on right from the food that we eat, the things that we buy, the homes that we live in, and the amount of water and energy that we consume, our choices must help protect and preserve the environment.

A combination of traditional Indian wisdom and modern scientific development forms the core of Mission LiFE.